Factor (formerly MediaQuant)

Factors.ai is an AI-powered B2B demand generation and attribution platform that helps marketing and sales teams identify high-intent accounts, track buyer engagement across various channels including websites, ads, and third-party sources like G2, and measure the impact of their go-to-market activities on pipeline and revenue. It consolidates cross-channel intent signals to automate workflows and enhance account intelligence, enabling data-driven decision-making and optimized ad spend on platforms like LinkedIn.

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Vendor Details

The AI ABM Platform For GTM Teams

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Social Marketing Analytics
3rd SubCat
Social Advertising
Tech Category
AI, Reverse IP Lookup
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Social Media Data
Reviews & Ratings Data
Search Data
Data Sources
LinkedIn
Review Platforms
First-Party Data Upload
Web Scraping / Crawling
Search Data
AI/GenAI Type
Predictive AI & Analytics
AI Agents & Automation
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Technology & Software
HQ Location
North America

Company Info

Factors.ai is an AI-powered B2B demand generation and attribution platform that helps marketing and sales teams identify high-intent accounts, track buyer engagement across various channels including websites, ads, and third-party sources like G2, and measure the impact of their go-to-market activities on pipeline and revenue. It consolidates cross-channel intent signals to automate workflows and enhance account intelligence, enabling data-driven decision-making and optimized ad spend on platforms like LinkedIn.