Fanatics (now part of Endeavor)

Fanatics, Inc. is a global digital sports platform encompassing licensed sports merchandise, trading cards and collectibles, sports betting, and live commerce. Beyond its direct-to-consumer operations, Fanatics offers a B2B advertising network built on its proprietary FanGraph data layer. This network allows brand partners to reach fans with precision, leveraging insights into purchase behavior, team loyalties, and betting activity. The platform deploys AI-powered product discovery across its digital storefronts and works with e-commerce technology partners to deliver relevant offers, making it a sophisticated provider of audience intelligence and predictive analytics for businesses in the sports ecosystem.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

A global digital sports platform leveraging fan data and AI to transform experiences and empower brand partners.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Social Marketing Analytics
3rd SubCat
Customer Intelligence
Tech Category
AI/Machine Learning, Cloud-based
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Sport
HQ Location
North America

Company Info

Fanatics, Inc. is a global digital sports platform encompassing licensed sports merchandise, trading cards and collectibles, sports betting, and live commerce. Beyond its direct-to-consumer operations, Fanatics offers a B2B advertising network built on its proprietary FanGraph data layer. This network allows brand partners to reach fans with precision, leveraging insights into purchase behavior, team loyalties, and betting activity. The platform deploys AI-powered product discovery across its digital storefronts and works with e-commerce technology partners to deliver relevant offers, making it a sophisticated provider of audience intelligence and predictive analytics for businesses in the sports ecosystem.