Vendor Details
A comprehensive, fan-centric data and analytics platform for college athletics.
Claim Profile
Claim Profile
Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Social Analytics
Tech Category
Advanced Analytics, Proprietary Fan Attribution Model
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Social Media Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
Sport
HQ Location
North America
Company Info
Fanbase is a comprehensive, fan-centric data and analytics platform launched by Learfield IMG College to help universities understand fan behaviors and digital lives. It combines behavioral data from official athletics sites with ticketing, digital media, social media, and third-party data to create rich fan profiles, enabling growth across ticket sales, merchandise, donations, and sponsorship revenue.