Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, utilizing machine learning and AI to deliver personalized multi-channel customer experiences. The platform provides real-time customer insights, segmentation, and targeting capabilities to increase conversion rates, acquire leads, and enhance customer lifetime value. It offers solutions for cookie-free personalization, dynamic offers, product recommendations, web push notifications, and email retargeting. Fanplayr 360, their Customer Data Platform (CDP), unifies data from various sources to provide a 360-degree view of customers, breaking down data silos for actionable insights and improved retention and revenues.

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Vendor Details

AI-powered behavioral personalization and real-time segmentation for e-commerce conversion and revenue growth.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Tech Category
E-commerce Optimization Platform, Personalization Platform, Customer Data Platform (CDP), Real-time Segmentation, Behavioral Targeting, AI Merchandising, Predictive Marketing Technology, Web Push Notifications, Email Retargeting, A/B Testing, Cookie-Free User Identification
Data Coverage
Behavioral & Intent Data
E-commerce & Retail Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Automotive
Travel & Hospitality
Media & Entertainment
Financial Services & FinTech
HQ Location
North America

Company Info

privacy@fanplayr.com

Fanplayr is a global leader in e-commerce behavioral data, utilizing machine learning and AI to deliver personalized multi-channel customer experiences. The platform provides real-time customer insights, segmentation, and targeting capabilities to increase conversion rates, acquire leads, and enhance customer lifetime value. It offers solutions for cookie-free personalization, dynamic offers, product recommendations, web push notifications, and email retargeting. Fanplayr 360, their Customer Data Platform (CDP), unifies data from various sources to provide a 360-degree view of customers, breaking down data silos for actionable insights and improved retention and revenues.