Vendor Details
Applied Intelligence – Powering Your Customer Connections, enabling smarter decisions that help businesses and people prosper.
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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Tech Category
Analytics software, predictive analytics, decision management solutions, mathematical optimization, cloud computing, composable architecture, SaaS
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Financial & Market Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Financial Services & FinTech
HQ Location
North America
Company Info
FICO (Fair Isaac Corporation) is a global analytics software leader that pioneered the use of predictive analytics and data science to improve operational decisions. The company is best known for its FICO® Score, a standard measure of consumer credit risk. FICO provides AI-powered decision management solutions, fraud detection, and risk management tools to various industries, enabling clients to make faster, more accurate, and more profitable decisions across the entire customer lifecycle.