Freshmarketer (by Freshworks)

Freshmarketer, by Freshworks, is a marketing automation solution that enables businesses to attract, nurture, and convert leads through multichannel engagement across email, SMS, WhatsApp, and social media. It offers tools for customer journey building, audience segmentation, AI chatbots, and conversion rate optimization features like A/B testing and heatmaps, providing insights into customer behavior and campaign performance.

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Vendor Details

AI-powered marketing automation for personalized customer experiences across multiple channels.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Text Analytics
Tech Category
Cloud, SaaS
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
E-commerce & Retail Data
Social Media Data
Data Sources
First-Party Data Upload
Web Scraping / Crawling
Instagram
Facebook
X (Twitter)
AI/GenAI Type
AI Agents & Automation
Natural Language & Conversational AI
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

Freshmarketer, by Freshworks, is a marketing automation solution that enables businesses to attract, nurture, and convert leads through multichannel engagement across email, SMS, WhatsApp, and social media. It offers tools for customer journey building, audience segmentation, AI chatbots, and conversion rate optimization features like A/B testing and heatmaps, providing insights into customer behavior and campaign performance.