FullStory

FullStory is a Digital Experience Intelligence (DXI) platform that captures every user interaction on websites and mobile applications, including clicks, scrolls, and rage-clicks. It provides behavioral analytics and session replay, combined with AI-driven insights, to help businesses understand user behavior, identify friction, optimize digital experiences, and improve conversion and retention. The platform utilizes AI for session analysis, anomaly detection, AI search, and opportunity scoring, powered by Google's Gemini LLM. It serves various industries by transforming digital visits into actionable data and insights for product managers, engineers, UX designers, and customer experience teams.

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Vendor Details

The Digital Experience Intelligence platform that helps technology leaders and digital experience teams understand their digital story.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Tech Category
Digital Experience Intelligence (DXI) Platform, Behavioral Analytics, Session Replay, AI-enhanced analytics, Go, Redis, Bootstrap, Kubernetes, TypeScript, Google App Engine, Google Compute Engine, TensorFlow
Data Coverage
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Natural Language & Conversational AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Technology & Software
Retail & E-commerce
HQ Location
North America

Company Info

FullStory is a Digital Experience Intelligence (DXI) platform that captures every user interaction on websites and mobile applications, including clicks, scrolls, and rage-clicks. It provides behavioral analytics and session replay, combined with AI-driven insights, to help businesses understand user behavior, identify friction, optimize digital experiences, and improve conversion and retention. The platform utilizes AI for session analysis, anomaly detection, AI search, and opportunity scoring, powered by Google's Gemini LLM. It serves various industries by transforming digital visits into actionable data and insights for product managers, engineers, UX designers, and customer experience teams.