Gemius

Gemius is an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions for marketers, publishers, media agencies, and Joint Industry Committees across Europe, the Middle East, and Africa. They offer comprehensive data on online, TV, radio, and outdoor consumption, including walled garden ecosystems, as well as website and app analytics, advertising effectiveness, and consumer behavior insights using proprietary methodology, big data, machine learning, and advanced statistical models.

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Vendor Details

Single-source research for all media.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Media Monitoring
3rd SubCat
Social Marketing Analytics
Tech Category
Proprietary methodology, Big Data, Advanced Statistical Models, Hardware-based single-source measurement.
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Social Media Data
News & Editorial Media
Broadcast / TV & Radio
Alternative / Niche Data
Data Sources
Facebook
YouTube
Instagram
TikTok
Online News & Editorial Media
Broadcast (TV & Radio)
Web Scraping / Crawling
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Europe
Regional / Specific Country
Specialized Industries
No items found.
HQ Location
Europe

Company Info

Gemius is an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions for marketers, publishers, media agencies, and Joint Industry Committees across Europe, the Middle East, and Africa. They offer comprehensive data on online, TV, radio, and outdoor consumption, including walled garden ecosystems, as well as website and app analytics, advertising effectiveness, and consumer behavior insights using proprietary methodology, big data, machine learning, and advanced statistical models.