Vendor Details
Estudios de mercado no tradicionales en tiempo real.
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Data Visualisation
Tech Category
Software / Platform
Data Coverage
Geospatial & Location Data
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Behavioral & Intent Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Latin America (LATAM)
Specialized Industries
No items found.
HQ Location
Latin America (LATAM)
Company Info
Geomarketing, a service associated with Hacom and Servinformación, analyzes business situations by precisely locating customers, points of sale, branches, and competitors on digital maps. It leverages real-time mobile location data to segment audiences by age, gender, and socioeconomic level. The platform integrates with geo-audience analysis tools like Servihuella for real-time insights and utilizes AI and machine learning for predictive analytics, optimizing marketing strategies, market expansion, and resource allocation.