Good-Loop

Good-Loop is an ad-tech platform that enables brands to run ethical advertising campaigns. It incentivizes consumers to engage with ads by allowing them to unlock a free charitable donation for a cause of their choice, funded by the advertiser. This approach aims to improve ad engagement, brand affinity, and deliver social impact, while also offering solutions to measure and reduce digital advertising's carbon footprint.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

The responsible media platform that delivers more meaningful, sustainable, and effective advertising by converting attention into positive impact.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Analytics
3rd SubCat
Social Marketing Management
Tech Category
Ad-Tech Platform, Programmatic Advertising, Carbon Measurement & Offset Software
Data Coverage
Social Media Data
Alternative / Niche Data
Data Sources
YouTube
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
Healthcare & Life Sciences
Sport
Marketing & Advertising
Retail & E-commerce
HQ Location
Europe

Company Info

support@good-loop.com

Good-Loop is an ad-tech platform that enables brands to run ethical advertising campaigns. It incentivizes consumers to engage with ads by allowing them to unlock a free charitable donation for a cause of their choice, funded by the advertiser. This approach aims to improve ad engagement, brand affinity, and deliver social impact, while also offering solutions to measure and reduce digital advertising's carbon footprint.