Google Analytics 360 (Parent: Google)

Google Analytics 360 is an enterprise-level analytics platform that provides advanced features beyond the standard Google Analytics 4. It offers unsampled reporting, higher data limits for collection and retention, and seamless integration with Google Cloud products like BigQuery. Leveraging machine learning, it delivers predictive insights such as purchase and churn probability, proactive insights, and data-driven attribution modeling. The platform enables businesses to conduct in-depth analysis of user behavior across websites and apps, optimize marketing campaigns, enhance customer experiences, and drive improved return on investment.

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Vendor Details

Enterprise-grade web and app analytics for deep customer understanding and actionable insights.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Customer Experience Management (CXM)
Tech Category
Web Analytics Platform, Cloud-based, Data Warehousing, APIs, SDKs, Machine Learning
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Search Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

Google Analytics 360 is an enterprise-level analytics platform that provides advanced features beyond the standard Google Analytics 4. It offers unsampled reporting, higher data limits for collection and retention, and seamless integration with Google Cloud products like BigQuery. Leveraging machine learning, it delivers predictive insights such as purchase and churn probability, proactive insights, and data-driven attribution modeling. The platform enables businesses to conduct in-depth analysis of user behavior across websites and apps, optimize marketing campaigns, enhance customer experiences, and drive improved return on investment.