Hightouch

Hightouch is a warehouse-native data activation platform that utilizes reverse ETL to sync customer data from cloud data warehouses to over 200 marketing, sales, and advertising tools. It functions as a composable Customer Data Platform (CDP), offering identity resolution, audience segmentation, and AI-powered campaign optimization to help businesses deliver personalized customer experiences and optimize performance marketing.

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Vendor Details

The leading Composable CDP and Agentic Marketing Platform for personalized marketing and business operations.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Advertising
Tech Category
Reverse ETL, Composable CDP, AI Decisioning, Agentic Marketing Platform, Warehouse-native architecture. Supports SQL, dbt, Python (for data models) and offers a no-code audience builder. Provides API, Webhooks, and SDK Libraries.
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
Data Sources
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
No items found.
Specialized Industries
No items found.
HQ Location
North America

Company Info

Hightouch is a warehouse-native data activation platform that utilizes reverse ETL to sync customer data from cloud data warehouses to over 200 marketing, sales, and advertising tools. It functions as a composable Customer Data Platform (CDP), offering identity resolution, audience segmentation, and AI-powered campaign optimization to help businesses deliver personalized customer experiences and optimize performance marketing.