Vendor Details
AI-native execution infrastructure for modern media, optimizing digital advertising across all major channels.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Analytics
3rd SubCat
Social Media Marketing
Tech Category
Ad-tech platform, Omnichannel advertising platform, AI-native execution infrastructure, Machine Learning (ML), Generative AI
Data Coverage
Behavioral & Intent Data
Social Media Data
Search Data
E-commerce & Retail Data
Broadcast / TV & Radio
Podcast & Audio Data
Data Sources
Search Data
X (Twitter)
Instagram
Facebook
YouTube
LinkedIn
Reddit
TikTok
Broadcast (TV & Radio)
Online News & Editorial Media
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Audio & Speech AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Retail & E-commerce
Media & Entertainment
HQ Location
Middle East & Africa (MEA)
Company Info
Perion Network Ltd. (formerly Amobee) is a global advertising technology company that provides AI-native execution infrastructure for advertisers, agencies, retailers, and publishers. Its unified omnichannel platform, Perion One, connects data, creative, and media execution across channels like Connected TV (CTV), Digital Out-of-Home (DOOH), display, video, social, and search. Key offerings include AI-powered optimization (Outmax), privacy-safe cookieless targeting (SORT®), and dynamic audio ads (WAVE™), enabling real-time campaign management, performance measurement, and personalized ad experiences.