IQM (Influencer Quality Measurement)

IQM (Influencer Quality Measurement) is an intelligent media buying platform and demand-side platform (DSP) that empowers advertisers in highly regulated industries, such as political, healthcare, cannabis, and gambling, to optimize their data for improved ad buying decisions. The platform utilizes an AI-driven audience intelligence engine, a proprietary identity graph, and a Data Management Platform (DMP) to create precise, privacy-compliant audience segments, ensuring effective and compliant campaign activation across various digital channels including Display, Native, Audio, Video, and CTV.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

The Intelligent Media Buying Platform for Regulated Industries.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Tech Category
SaaS, DSP, DMP
Data Coverage
Behavioral & Intent Data
Healthcare & Medical Data
Consumer & Demographic (B2C) Data
Geospatial & Location Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
Online News & Editorial Media
Podcasts & Audio Content
Broadcast (TV & Radio)
Web Scraping / Crawling
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Healthcare & Life Sciences
Pharmaceutical
Public Affairs & Policy
Financial Services & FinTech
Marketing & Advertising
HQ Location
North America

Company Info

IQM (Influencer Quality Measurement) is an intelligent media buying platform and demand-side platform (DSP) that empowers advertisers in highly regulated industries, such as political, healthcare, cannabis, and gambling, to optimize their data for improved ad buying decisions. The platform utilizes an AI-driven audience intelligence engine, a proprietary identity graph, and a Data Management Platform (DMP) to create precise, privacy-compliant audience segments, ensuring effective and compliant campaign activation across various digital channels including Display, Native, Audio, Video, and CTV.