Kantar IBOPE Media

Kantar IBOPE Media is a provider of media research services, data, insights, and consulting. The company specializes in cross-media audience measurement across TV, streaming, digital, and radio, leveraging panel data and first-party data. It offers solutions for media planning, monitoring, market analysis, and measurement campaigns, helping advertising agencies and clients with decision-making related to media investments and sales performance, primarily in the Latin American region.

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Vendor Details

Leader in data, insights, and consulting on media consumption, performance, and investment in Latin America.

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Pillar
Social Listening & Monitoring
Primary SITech Category
Media Monitoring
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
Data & Analytics Platform, Audience Measurement Tool
Data Coverage
Broadcast / TV & Radio
News & Editorial Media
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Data Sources
Broadcast (TV & Radio)
Online News & Editorial Media
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
Latin America (LATAM)

Company Info

laura.ramos@kantaribopemedia.com

Kantar IBOPE Media is a provider of media research services, data, insights, and consulting. The company specializes in cross-media audience measurement across TV, streaming, digital, and radio, leveraging panel data and first-party data. It offers solutions for media planning, monitoring, market analysis, and measurement campaigns, helping advertising agencies and clients with decision-making related to media investments and sales performance, primarily in the Latin American region.