Kantar Media

Kantar Media is a division of Kantar Group, providing data, insights, and consulting services to the content and advertising ecosystems. They specialize in cross-platform audience measurement, targeting, analytics, and advertising intelligence to help clients understand consumer and audience behavior and drive business growth. Their solutions integrate panel and first-party data from over 80 countries, leveraging AI for creative testing, ad effectiveness, and trend prediction.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Unlocking the power of audiences.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Media Monitoring
3rd SubCat
Social Marketing Analytics
Tech Category
Software, Data & Analytics Provider, Consulting Services
Data Coverage
Consumer & Demographic (B2C) Data
Social Media Data
News & Editorial Media
Broadcast / TV & Radio
Behavioral & Intent Data
Alternative / Niche Data
Data Sources
Online News & Editorial Media
Broadcast (TV & Radio)
First-Party Data Upload
Print / Offline Media
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Retail & E-commerce
Media & Entertainment
HQ Location
Europe

Company Info

first.last@kantar.com

Kantar Media is a division of Kantar Group, providing data, insights, and consulting services to the content and advertising ecosystems. They specialize in cross-platform audience measurement, targeting, analytics, and advertising intelligence to help clients understand consumer and audience behavior and drive business growth. Their solutions integrate panel and first-party data from over 80 countries, leveraging AI for creative testing, ad effectiveness, and trend prediction.