Vendor Details
The Analytics Platform That Tells You Where Users Drop Off.
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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Tech Category
SaaS, Analytics Platform, Event-Based Web Analytics, Behavioral Analytics
Data Coverage
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America
Company Info
Kissmetrics is a powerful customer engagement automation and analytics platform designed to help businesses track, analyze, and optimize their digital marketing efforts by providing actionable insights into user behavior. It focuses on understanding the customer's journey, from initial interactions to final conversion and beyond, offering features like behavioral analytics, segmentation, conversion funnel optimization, cohort analysis, and email campaign automation.