Latana

Latana is an AI-powered brand tracking and consumer insights platform that enables fast-growing consumer brands to make better marketing decisions. It provides world-class, scalable insights by measuring brand awareness, perception, and marketing effectiveness through mobile-enabled surveys and advanced analytics. The platform offers global coverage across 100+ countries, allowing businesses to understand target audiences and track marketing performance effectively.

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Vendor Details

AI-Powered Brand Tracking. We help brands make better marketing decisions by delivering world-class, scalable insights.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Analytics
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Asking
Tech Category
AI-powered platform, machine learning, advanced algorithms, data science, proprietary mobile methodologies, ad-based sampling technology
Data Coverage
Consumer & Demographic (B2C) Data
Alternative / Niche Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
Europe

Company Info

hello@latana.com

Latana is an AI-powered brand tracking and consumer insights platform that enables fast-growing consumer brands to make better marketing decisions. It provides world-class, scalable insights by measuring brand awareness, perception, and marketing effectiveness through mobile-enabled surveys and advanced analytics. The platform offers global coverage across 100+ countries, allowing businesses to understand target audiences and track marketing performance effectively.