Lumen Research

Lumen Research is a B2B software vendor specializing in attention measurement technology. They utilize patented eye-tracking technology and AI-powered predictive models to quantify how consumers visually engage with digital and offline advertising and media. Their platform helps advertisers plan, buy, measure, and optimize media investments by providing insights into when an ad is seen and for how long, aiming to reduce ad waste and increase return on investment. The company was founded in 2013 and merged with Avocet in 2022, with the combined entity now operating as Lumen.

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Vendor Details

The leader in attention measurement, transforming how brands understand and optimize advertising impact.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Social Marketing Analytics
3rd SubCat
Tech Category
Eye-tracking technology, Predictive Attention Engine, AdTech
Data Coverage
Behavioral & Intent Data
Social Media Data
News & Editorial Media
Data Sources
Online News & Editorial Media
Print / Offline Media
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
Europe

Company Info

hello@lumen-research.com

Lumen Research is a B2B software vendor specializing in attention measurement technology. They utilize patented eye-tracking technology and AI-powered predictive models to quantify how consumers visually engage with digital and offline advertising and media. Their platform helps advertisers plan, buy, measure, and optimize media investments by providing insights into when an ad is seen and for how long, aiming to reduce ad waste and increase return on investment. The company was founded in 2013 and merged with Avocet in 2022, with the combined entity now operating as Lumen.