Matomo

Matomo is a leading open-source web analytics platform, formerly known as Piwik, empowering businesses and individuals with complete data ownership and privacy compliance. It offers comprehensive features for tracking website and mobile app performance, including real-time visitor insights, detailed reports on user behavior, acquisition channels, e-commerce, and conversion goals. Available for both cloud-hosted and on-premise deployment, Matomo provides advanced tools such as heatmaps, session recordings, A/B testing, and customizable dashboards, making it a robust, ethical alternative for data-driven decision-making across over 1.4 million websites globally.

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Vendor Details

Privacy-first, open-source web analytics: ethical, powerful, and with 100% data ownership.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Search Intelligence & SEO
Tech Category
Open-source, PHP/MySQL, JavaScript, On-premise and Cloud deployment (compatible with AWS, Google Cloud, Azure).
Data Coverage
Behavioral & Intent Data
E-commerce & Retail Data
Geospatial & Location Data
Search Data
Consumer & Demographic (B2C) Data
Data Sources
First-Party Data Upload
Search Data
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
Asia-Pacific (APAC)

Company Info

Matomo is a leading open-source web analytics platform, formerly known as Piwik, empowering businesses and individuals with complete data ownership and privacy compliance. It offers comprehensive features for tracking website and mobile app performance, including real-time visitor insights, detailed reports on user behavior, acquisition channels, e-commerce, and conversion goals. Available for both cloud-hosted and on-premise deployment, Matomo provides advanced tools such as heatmaps, session recordings, A/B testing, and customizable dashboards, making it a robust, ethical alternative for data-driven decision-making across over 1.4 million websites globally.