Measure Protocol

Measure Protocol is a B2B software vendor offering a consumer intelligence platform that delivers comprehensive, accurate, and actionable behavioral data directly from consumers through their MSR app and proprietary technology. The platform enables businesses to understand customer behavior, measure marketing outcomes across various platforms (TV, digital, social), gain competitive intelligence, and identify consumer trends. They address challenges like limited consumer visibility, iOS data gaps, and fragmented customer journeys, providing granular, user-level insights to leading brands and organizations in technology, media, and research industries, all while prioritizing privacy-first, ethical data collection, and fair compensation for data providers.