Measured

Measured is an AI-powered marketing effectiveness platform that provides incrementality measurement and media mix modeling for enterprise and direct-to-consumer (DTC) brands. It helps marketers validate, plan, test, and optimize advertising spend across various channels, including online and offline media, paid social, paid search, retail media, audio, and out-of-home. The platform combines causal experiments (like geo-tests and A/B tests) with test-calibrated Marketing Mix Modeling (MMM) to deliver a unified, causal view of media impact and optimize ROI, enabling businesses to acquire new customers and increase efficiency by up to 30%.