Media Tenor

Media Tenor is a media research institute founded in 1993, specializing in continuous, 100% human-powered media content analysis. They utilize professionally trained analysts to categorize print, internet, television, and radio media content sentence by sentence against over 700 criteria. The institute provides strategic media intelligence and research to companies, governments, NGOs, and universities, focusing on understanding media's influence on public perception (Agenda Setting) and predicting media trends. They emphasize that they are a science, research, and data-driven communication and business consultancy, not a media monitoring company or a software solution.

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Vendor Details

The leading media institute in the field of applied Agenda Setting Research, serving partners in the corporate, government and scientific world.

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Pillar
Social Listening & Monitoring
Primary SITech Category
Media Monitoring
2nd SubCat
Trends Prediction
3rd SubCat
Risk & Reputation Intelligence
Tech Category
Human-powered Qualitative Media Content Analysis with Database
Data Coverage
News & Editorial Media
Broadcast / TV & Radio
Data Sources
Print / Offline Media
Broadcast (TV & Radio)
Online News & Editorial Media
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
Nonprofit & NGOs
Public Affairs & Policy
Marketing & Advertising
HQ Location
Europe

Company Info

Media Tenor is a media research institute founded in 1993, specializing in continuous, 100% human-powered media content analysis. They utilize professionally trained analysts to categorize print, internet, television, and radio media content sentence by sentence against over 700 criteria. The institute provides strategic media intelligence and research to companies, governments, NGOs, and universities, focusing on understanding media's influence on public perception (Agenda Setting) and predicting media trends. They emphasize that they are a science, research, and data-driven communication and business consultancy, not a media monitoring company or a software solution.