Vendor Details
Specialists for advertising impact and online market research.
Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Social Asking
3rd SubCat
Audience & Consumer Intelligence
Tech Category
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Broadcast / TV & Radio
Alternative / Niche Data
Data Sources
Broadcast (TV & Radio)
Print / Offline Media
Web Scraping / Crawling
AI/GenAI Type
Computer Vision AI (Image & Video)
Sentiment & Emotion Analysis AI
Predictive AI & Analytics
Geographic Coverage
Regional / Specific Country
Specialized Industries
Marketing & Advertising
HQ Location
Europe
Company Info
MediaAnalyzer is an online market research institute specializing in advertising effectiveness. They offer established test procedures for campaigns across various media channels, including TV spots, audio, out-of-home, print, online, and point-of-sale. Utilizing proprietary non-verbal tools like AttentionTracking and EmotionTracking, combined with target group surveys, they aim to determine consumer reactions and provide actionable recommendations to maximize advertising campaign impact.