Vendor Details
Software for comprehensive media campaign analysis.
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Pillar
Social Listening & Monitoring
Primary SITech Category
Media Monitoring
2nd SubCat
Social Marketing Analytics
3rd SubCat
Tech Category
Proprietary Software, Algorithm-based
Data Coverage
Broadcast / TV & Radio
Search Data
Data Sources
Broadcast (TV & Radio)
Web Scraping / Crawling
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
No items found.
Specialized Industries
Automotive
Marketing & Advertising
HQ Location
Europe
Company Info
MediaMetrics provides software solutions for in-depth media campaign analysis across various channels, genres, and advertising messages. Its proprietary algorithm analyzes the impact of radio and television commercials on web traffic, aiding in effective media buying strategies for clients like Auto Trader, Randstad, Mazda, and Yacht.