Vendor Details
Médiamétrie measures and analyzes media audience behavior and consumption trends across television, radio, internet, cinema, and mobile, providing data and insights for media and advertising professionals.
Company Info
Médiamétrie is a French public limited company specializing in audience measurement and research into audio-visual and digital media usage. It provides benchmark data for Television, Radio, and Online audiences in France, tracking consumption across multiple screens including TV, computer, smartphone, and tablet. The company also conducts studies on new media behaviors, emerging practices, and offers international services including technology export and audience measurement in parts of Africa. Médiamétrie integrates data science, artificial intelligence, and hybrid measurement methodologies, combining panel data with big data for robust analysis and predictive modeling.