Mediaocean (Parent of 4C Insights)

Mediaocean is a leading global advertising services and software company that provides a mission-critical, end-to-end platform for omnichannel advertising. Its robust solutions streamline media planning, buying, ad serving, creative personalization, financial management, and campaign analysis across various channels including digital, television, social, video, mobile, and print. With over $200 billion in annualized spend managed through its software, Mediaocean leverages AI and machine learning to optimize media investments and improve business outcomes for advertisers, agencies, broadcasters, and publishers worldwide. The company's offerings include Prisma for media management and finance, Innovid for omnichannel ad serving, creative personalization, measurement, and optimization, and Protected by Mediaocean for ad verification and brand safety.

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Vendor Details

Powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Management
3rd SubCat
Social Marketing Analytics
Tech Category
AdTech, SaaS, Platform, Cloud-based
Data Coverage
Social Media Data
Search Data
Broadcast / TV & Radio
E-commerce & Retail Data
Behavioral & Intent Data
Data Sources
Broadcast (TV & Radio)
Search Data
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America

Company Info

Mediaocean is a leading global advertising services and software company that provides a mission-critical, end-to-end platform for omnichannel advertising. Its robust solutions streamline media planning, buying, ad serving, creative personalization, financial management, and campaign analysis across various channels including digital, television, social, video, mobile, and print. With over $200 billion in annualized spend managed through its software, Mediaocean leverages AI and machine learning to optimize media investments and improve business outcomes for advertisers, agencies, broadcasters, and publishers worldwide. The company's offerings include Prisma for media management and finance, Innovid for omnichannel ad serving, creative personalization, measurement, and optimization, and Protected by Mediaocean for ad verification and brand safety.