Vendor Details
Transparent. Independent. Neutral. Official media research for Switzerland.
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Pillar
Social Listening & Monitoring
Primary SITech Category
Media Monitoring
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Video Analytics
Tech Category
Analytics Software / Proprietary Measurement System
Data Coverage
Broadcast / TV & Radio
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Social Media Data
News & Editorial Media
Data Sources
Broadcast (TV & Radio)
YouTube
Online News & Editorial Media
AI/GenAI Type
No items found.
Geographic Coverage
Regional / Specific Country
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
Europe
Company Info
Mediapulse AG is an independent industry organization responsible for collecting and providing official audience and usage data for radio, television, and digital media (including streaming and online video) in Switzerland. They offer various data products and analytics software to broadcasters, the advertising industry, government agencies, and research institutions to analyze media consumption across devices like TV sets, PCs, laptops, tablets, and smartphones.