Mediascience (Medialogue)

MediaScience is a B2B software vendor specializing in media and advertising innovation research. They utilize state-of-the-art lab-based audience research, incorporating neuro-measures such as biometrics, facial expression analysis, eye tracking, and EEG, to discover actionable insights on advertising, emerging digital technology, media, and consumer trends. The company offers custom research, DIY tools, and has developed proprietary platforms including HARK Connect (a qualitative research platform) and MediaPET.ai (an AI-driven platform for creating and testing video ads). Their approach emphasizes rigorous scientific methodology to provide deep understanding of audience engagement and ad impact.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Global leader in media and advertising innovation research, leveraging neuro-measures and AI to quantify audience behavior and enhance ad effectiveness.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Social Video Intelligence
3rd SubCat
Social Advertising
Tech Category
Neuromarketing, AI-Powered Research, Qualitative Research Platform, CTV Research Platform
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Alternative / Niche Data
Social Media Data
Broadcast / TV & Radio
Data Sources
Broadcast (TV & Radio)
X (Twitter)
Instagram
Facebook
TikTok
YouTube
Online News & Editorial Media
Forums & Community Boards
AI/GenAI Type
Computer Vision AI (Image & Video)
Sentiment & Emotion Analysis AI
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
North America
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America

Company Info

info@mediasciencelabs.com

MediaScience is a B2B software vendor specializing in media and advertising innovation research. They utilize state-of-the-art lab-based audience research, incorporating neuro-measures such as biometrics, facial expression analysis, eye tracking, and EEG, to discover actionable insights on advertising, emerging digital technology, media, and consumer trends. The company offers custom research, DIY tools, and has developed proprietary platforms including HARK Connect (a qualitative research platform) and MediaPET.ai (an AI-driven platform for creating and testing video ads). Their approach emphasizes rigorous scientific methodology to provide deep understanding of audience engagement and ad impact.