Mediascope (Russia)

Mediascope is a technological research company and the leader in the Russian market for media research, advertising, and mass media monitoring. For 30 years, Mediascope has created products that assist media and advertising market participants in making strategic decisions based on data. The company measures the audience of all media in Russia—TV, Internet, radio, and press—and conducts industrial research into consumer preferences. Their research adheres to international and industry standards, leveraging panel research, modern data collection and processing technologies, and their proprietary Mediascope Data Platform for big data processing and analysis.

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Vendor Details

Mediascope is a leading Russian media research and advertising monitoring company with 30 years of experience.

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Pillar
Social Listening & Monitoring
Primary SITech Category
Media Monitoring
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
Big Data platform (Hadoop ecosystem), panel measurements (desktop, mobile, TV meters), counters, audio matching technology, external log processing, watermarking for ad recognition, streaming processing, streaming computing, self-service analytics.
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Social Media Data
News & Editorial Media
Broadcast / TV & Radio
Data Sources
Online News & Editorial Media
Broadcast (TV & Radio)
Print / Offline Media
Web Scraping / Crawling
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Audio & Speech AI
Geographic Coverage
Regional / Specific Country
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
Europe

Company Info

team@mediascope.net

Mediascope is a technological research company and the leader in the Russian market for media research, advertising, and mass media monitoring. For 30 years, Mediascope has created products that assist media and advertising market participants in making strategic decisions based on data. The company measures the audience of all media in Russia—TV, Internet, radio, and press—and conducts industrial research into consumer preferences. Their research adheres to international and industry standards, leveraging panel research, modern data collection and processing technologies, and their proprietary Mediascope Data Platform for big data processing and analysis.