Vendor Details
A Product Discovery Platform for enhancing marketing performance through insights from shopper behavior.
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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Text Analytics
3rd SubCat
Customer Intelligence
Tech Category
SaaS Platform
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Reviews & Ratings Data
Forum & Community Data
Data Sources
Review Platforms
Forums & Community Boards
First-Party Data Upload
AI/GenAI Type
Natural Language & Conversational AI
Predictive AI & Analytics
Sentiment & Emotion Analysis AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Technology & Software
Marketing & Advertising
HQ Location
Europe
Company Info
Metrical is a product discovery platform founded in 2013, based in Vilnius, Lithuania. It combines qualitative insights, quantitative metrics, and popular frameworks to analyze individual shopper behavior. The platform aims to boost marketing performance through smart targeting and real-time engagement, offering features like feedback analysis and customer conversation analysis.