MFour Mobile Research

MFour (recently rebranded as MFour Data Research) is a market research company specializing in understanding consumer behavior using mobile-first technology. They leverage their proprietary 'Surveys On The Go®' app to connect businesses with a diverse panel of U.S. consumers, providing real-time survey data, location-based insights, app usage tracking, and purchase data. Their MFour Studio platform unifies these validated consumer surveys with real-time behavioral data. They also offer AI-powered tools like DANI and AI Survey Builder to democratize access to consumer insights and streamline the research process. MFour focuses on delivering fraud-free, ethically sourced, first-party data to help businesses make informed decisions.

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Vendor Details

Pioneering validated consumer intelligence through mobile-first technology and AI.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Social Asking
Tech Category
Mobile-first platform, Proprietary App, AI-powered tools (DANI, AI Survey Builder), Cloud-based (AWS)
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Geospatial & Location Data
LLM Search Data
Search Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Natural Language & Conversational AI
Geographic Coverage
North America
Specialized Industries
Marketing & Advertising
Retail & E-commerce
HQ Location
North America

Company Info

MFour (recently rebranded as MFour Data Research) is a market research company specializing in understanding consumer behavior using mobile-first technology. They leverage their proprietary 'Surveys On The Go®' app to connect businesses with a diverse panel of U.S. consumers, providing real-time survey data, location-based insights, app usage tracking, and purchase data. Their MFour Studio platform unifies these validated consumer surveys with real-time behavioral data. They also offer AI-powered tools like DANI and AI Survey Builder to democratize access to consumer insights and streamline the research process. MFour focuses on delivering fraud-free, ethically sourced, first-party data to help businesses make informed decisions.