Micro-influencer (微播易)

Micro-influencer (Weiboyi) is a data-driven AI marketing new engine providing a one-stop KOL resource procurement and content trading platform for social media and short video campaigns. Leveraging massive social and transaction data, alongside AI intelligent marketing technology, Weiboyi helps advertisers overcome challenges in reach, precision, efficiency, and ROI across over 25 mainstream social media platforms in China.

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Vendor Details

AI Marketing New Engine: Empowering Brands with Data-Driven KOL & Content Marketing

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Pillar
Influencer Marketing & Analysis
Primary SITech Category
Influencer Marketing
2nd SubCat
Influencer Analytics
3rd SubCat
Social Video Intelligence
Tech Category
Data-driven, AI Intelligent Marketing Technology, Big Data Analysis Technology, SaaS platform
Data Coverage
Influencer & Creator Data
Social Media Data
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Data Sources
Weibo
Xiaohongshu (RED/RedNote)
Douyin
Bilibili
Online News & Editorial Media
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Natural Language & Conversational AI
Geographic Coverage
Regional / Specific Country
Specialized Industries
Automotive
Retail & E-commerce
Luxury & Fashion
Technology & Software
HQ Location
Asia-Pacific (APAC)

Company Info

Micro-influencer (Weiboyi) is a data-driven AI marketing new engine providing a one-stop KOL resource procurement and content trading platform for social media and short video campaigns. Leveraging massive social and transaction data, alongside AI intelligent marketing technology, Weiboyi helps advertisers overcome challenges in reach, precision, efficiency, and ROI across over 25 mainstream social media platforms in China.