Microsoft Clarity

Microsoft Clarity is a free, user-friendly behavioral analytics tool that provides visual insights into how users interact with websites and mobile apps. It offers features like session recordings, heatmaps (click, scroll, and area-based), and AI-powered insights (including Copilot summaries) to help identify user pain points, optimize content, and improve conversion rates. Clarity captures anonymous user data, ensuring GDPR and CCPA compliance through automatic sensitive data masking, and integrates with other analytics platforms like Google Analytics. It is hosted as a SaaS on Microsoft Azure and scales to support large websites, processing over a petabyte of data from over 100 million users monthly.

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Vendor Details

Free behavioral analytics for websites and mobile apps.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
3rd SubCat
Tech Category
SaaS, AI/Machine Learning
Data Coverage
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

clarityms@microsoft.com

Microsoft Clarity is a free, user-friendly behavioral analytics tool that provides visual insights into how users interact with websites and mobile apps. It offers features like session recordings, heatmaps (click, scroll, and area-based), and AI-powered insights (including Copilot summaries) to help identify user pain points, optimize content, and improve conversion rates. Clarity captures anonymous user data, ensuring GDPR and CCPA compliance through automatic sensitive data masking, and integrates with other analytics platforms like Google Analytics. It is hosted as a SaaS on Microsoft Azure and scales to support large websites, processing over a petabyte of data from over 100 million users monthly.