Mixpanel

Mixpanel is a unified behavioral analytics and experimentation platform that provides real-time insights into user interactions with digital products, including websites and mobile applications. It enables product, marketing, and growth teams to track events, segment users, analyze funnels and retention, conduct A/B tests, and utilize AI-assisted analytics and session replay to improve engagement, conversion, and overall user experience.

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Vendor Details

The always-on product intelligence system that helps teams ship faster and smarter by understanding how people use their products.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Tech Category
B2B SaaS; event-based data model; integrates with data warehouses (Snowflake, BigQuery, Redshift).
Data Coverage
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

support@mixpanel.com

Mixpanel is a unified behavioral analytics and experimentation platform that provides real-time insights into user interactions with digital products, including websites and mobile applications. It enables product, marketing, and growth teams to track events, segment users, analyze funnels and retention, conduct A/B tests, and utilize AI-assisted analytics and session replay to improve engagement, conversion, and overall user experience.