mParticle

mParticle is an end-to-end customer data platform (CDP) that helps businesses collect, integrate, unify, and activate customer data across all channels and touchpoints in real time. It combines data activation, security, and AI predictions to enable global brands to deliver personalized experiences and make confident, data-driven decisions.

See website
See website
Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Compound Outcomes with Real-Time Relevance.

Claim Profile
Claim Profile
Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Social Marketing Analytics
Tech Category
Customer Data Platform
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
AI Agents & Automation
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
Retail & E-commerce
Travel & Hospitality
Financial Services & FinTech
Technology & Software
HQ Location
North America

Company Info

mParticle is an end-to-end customer data platform (CDP) that helps businesses collect, integrate, unify, and activate customer data across all channels and touchpoints in real time. It combines data activation, security, and AI predictions to enable global brands to deliver personalized experiences and make confident, data-driven decisions.