MRI-Simmons

MRI-Simmons is a leading consumer research and intelligence platform providing in-depth, nationally representative US-focused audience data. It combines probabilistic survey data from over 50,000 adults annually with passive data to offer granular insights into demographics, psychographics, brand preferences, media consumption, and lifestyle behaviors. Their Catalyst platform empowers advertisers, agencies, and media companies with tools for consumer profiling, segmentation, media planning, brand strategy, and programmatic audience activation, built on over 60 years of methodological rigor and MRC accreditation.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

The gold standard for US consumer insights and activation.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Social Asking
3rd SubCat
Trends Analytics
Tech Category
Consumer Insights Platform, Data Analytics Platform, Survey Platform
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Social Media Data
News & Editorial Media
Broadcast / TV & Radio
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America

Company Info

info.ms@mrisimmons.com

MRI-Simmons is a leading consumer research and intelligence platform providing in-depth, nationally representative US-focused audience data. It combines probabilistic survey data from over 50,000 adults annually with passive data to offer granular insights into demographics, psychographics, brand preferences, media consumption, and lifestyle behaviors. Their Catalyst platform empowers advertisers, agencies, and media companies with tools for consumer profiling, segmentation, media planning, brand strategy, and programmatic audience activation, built on over 60 years of methodological rigor and MRC accreditation.