Naver Analytics

Naver Analytics is a powerful web analytics platform developed by Naver, a leading South Korean internet company, offering comprehensive insights into website traffic, user behavior, and marketing performance. It enables businesses to track key metrics such as page views, bounce rates, and conversion rates, providing advanced features for audience segmentation, user journey analysis, and custom report generation to optimize online presence and marketing strategies. The platform is designed to help users understand visitor characteristics and measure the effectiveness of their marketing activities in real-time.

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Vendor Details

Comprehensive Web Analytics for Optimized Online Business Performance

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Tech Category
Web analytics tool, SaaS software
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Search Data
News & Editorial Media
Data Sources
Naver / Kakao
First-Party Data Upload
Search Data
Online News & Editorial Media
Web Scraping / Crawling
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
Asia-Pacific (APAC)

Company Info

Naver Analytics is a powerful web analytics platform developed by Naver, a leading South Korean internet company, offering comprehensive insights into website traffic, user behavior, and marketing performance. It enables businesses to track key metrics such as page views, bounce rates, and conversion rates, providing advanced features for audience segmentation, user journey analysis, and custom report generation to optimize online presence and marketing strategies. The platform is designed to help users understand visitor characteristics and measure the effectiveness of their marketing activities in real-time.