Vendor Details
Shaping media with accurate audience measurement, data, and analytics for a deeper understanding of consumer behavior and advertising effectiveness.
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Media Monitoring
3rd SubCat
Social Video Analytics
Tech Category
Proprietary measurement technology (Nano Meter, Streaming Meter), Advanced Analytics, Panels
Data Coverage
Broadcast / TV & Radio
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Social Media Data
Data Sources
Broadcast (TV & Radio)
Web Scraping / Crawling
Online News & Editorial Media
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
Latin America (LATAM)
Company Info
Nielsen IBOPE is a joint venture between Nielsen and the IBOPE Media group, specializing in audience measurement, data, and analytics primarily in Mexico and Latin America. It studies consumer behavior across television, radio, internet, and streaming, offering solutions for media planning, marketing optimization, and content metadata. Leveraging advanced proprietary measurement technology, it delivers insights to help businesses understand audience patterns, anticipate shifts in consumer behavior, and optimize advertising strategies.