Vendor Details
Your data-driven sponsorship strategy partner, providing powerful global insights across sports, music, and entertainment.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Image Intelligence
Tech Category
Platform, Self-service platform, AI, Machine Learning, Computer Vision
Data Coverage
Consumer & Demographic (B2C) Data
Social Media Data
Alternative / Niche Data
News & Editorial Media
Data Sources
No items found.
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Geographic Coverage
Regional / Specific Country
Specialized Industries
Sport
Media & Entertainment
HQ Location
North America
Company Info
SponsorPulse, a B2B software offering from Nielsen Sports, is a self-service intelligence platform that provides comprehensive sponsorship analytics and fan insights. It leverages proprietary consumer and market data, advanced AI, machine learning, and image recognition to measure brand exposure, evaluate fair market value, optimize sponsorship portfolios, and understand audience engagement across sports, music, entertainment, and cause properties in over 18 countries. The platform helps brands and rights holders make data-driven decisions to maximize their return on investment.