NIQ GfK

NIQ, having merged with GfK in July 2023, is a global consumer intelligence company providing market measurement, consumer panel data, analytics, and software-enabled insight tools to consumer packaged goods manufacturers, retailers, and consumer-technology companies. The company helps clients understand consumer buying behavior, market trends, and optimize strategies by combining NIQ's expertise in fast-moving consumer goods and GfK's in consumer technology and durable goods. It leverages an ecosystem of data, emerging tech, AI, and experts to deliver omnichannel coverage and predictive analytics, aiming to offer the most complete understanding of consumer buying behavior and reveal new pathways to growth.

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Vendor Details

The Full View™ of Consumer Intelligence

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Trends Prediction
3rd SubCat
Review Analysis & Management
Tech Category
Cloud-native platform, business intelligence tools, software-enabled insight tools, advanced analytics platforms. Utilizes a tech stack including SAP Financial Management, Bizagi, SonarQube, Babel, Articulate 360, SolarWinds, Microsoft Windows, Wiz. Features the gfknewron platform, Discover, and a GenAI-based solution called Ask Arthur.
Data Coverage
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Search Data
Reviews & Ratings Data
Data Sources
First-Party Data Upload
Web Scraping / Crawling
Review Platforms
Search Data
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Technology & Software
HQ Location
North America

Company Info

NIQ, having merged with GfK in July 2023, is a global consumer intelligence company providing market measurement, consumer panel data, analytics, and software-enabled insight tools to consumer packaged goods manufacturers, retailers, and consumer-technology companies. The company helps clients understand consumer buying behavior, market trends, and optimize strategies by combining NIQ's expertise in fast-moving consumer goods and GfK's in consumer technology and durable goods. It leverages an ecosystem of data, emerging tech, AI, and experts to deliver omnichannel coverage and predictive analytics, aiming to offer the most complete understanding of consumer buying behavior and reveal new pathways to growth.