Northbeam

Northbeam is a marketing intelligence platform that provides direct-to-consumer (DTC) and e-commerce brands with a unified view of the customer journey. It leverages first-party data collection, machine learning, multi-touch attribution (MTA), and media mix modeling (MMM+) to help businesses accurately measure, analyze, and optimize their marketing spend across various channels, forecast revenue, and maximize return on ad spend (ROAS) for profitable growth.

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Vendor Details

The marketing intelligence platform for profitable growth, built as a modern operating system for DTC marketing.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Analytics
2nd SubCat
Social Advertising
3rd SubCat
Customer Intelligence
Tech Category
SaaS Platform
Data Coverage
E-commerce & Retail Data
Consumer & Demographic (B2C) Data
Social Media Data
Search Data
Alternative / Niche Data
Data Sources
Facebook
Instagram
TikTok
Snapchat
Pinterest
Search Data
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
No items found.
Specialized Industries
Retail & E-commerce
Marketing & Advertising
HQ Location
North America

Company Info

Northbeam is a marketing intelligence platform that provides direct-to-consumer (DTC) and e-commerce brands with a unified view of the customer journey. It leverages first-party data collection, machine learning, multi-touch attribution (MTA), and media mix modeling (MMM+) to help businesses accurately measure, analyze, and optimize their marketing spend across various channels, forecast revenue, and maximize return on ad spend (ROAS) for profitable growth.