NPAW (Nice People At Work)

NPAW (Nice People At Work) is a global SaaS company providing video streaming analytics and smart multi-CDN solutions. Its NPAW Suite offers end-to-end video intelligence, including Youbora and the AI companion NaLa, to deliver real-time insights into quality of experience (QoE), audience behavior, content performance, and advertising efficiency. The platform helps telco operators, broadcasters, and OTT services make data-driven decisions to optimize streaming experiences, improve customer satisfaction, and maximize revenue.

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Vendor Details

The #1 video analytics company boosting streaming businesses with comprehensive video intelligence tools.

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Pillar
Social Analysis
Primary SITech Category
Social Video Analytics
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Social Marketing Analytics
Tech Category
SaaS, Video Analytics, Business Intelligence, Data Analytics Platform, Multi-CDN solutions, AI-powered multi-CDN switching and monitoring.
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Geospatial & Location Data
Data Sources
First-Party Data Upload
Broadcast (TV & Radio)
AI/GenAI Type
Predictive AI & Analytics
Computer Vision AI (Image & Video)
Geographic Coverage
Global / Worldwide
Specialized Industries
Technology & Software
Media & Entertainment
Marketing & Advertising
HQ Location
Europe

Company Info

NPAW (Nice People At Work) is a global SaaS company providing video streaming analytics and smart multi-CDN solutions. Its NPAW Suite offers end-to-end video intelligence, including Youbora and the AI companion NaLa, to deliver real-time insights into quality of experience (QoE), audience behavior, content performance, and advertising efficiency. The platform helps telco operators, broadcasters, and OTT services make data-driven decisions to optimize streaming experiences, improve customer satisfaction, and maximize revenue.