NVivo

NVivo is a qualitative data analysis (QDA) software that empowers researchers, academics, and professionals to manage, organize, analyze, and find insights from various unstructured data sources including interviews, surveys, text documents, audio, video, images, social media, and web content. It offers advanced coding, thematic analysis, sentiment analysis, data management, and visualization tools. Recent versions integrate an AI Assistant for summarization and coding suggestions, enhancing efficiency and supporting rigorous qualitative and mixed methods research for individuals and collaborative teams across diverse industries.

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Vendor Details

The leading qualitative data analysis software for organizing, analyzing, and uncovering insights from diverse unstructured data.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Text Analytics
2nd SubCat
Data Visualisation
3rd SubCat
Tech Category
Qualitative Data Analysis (QDA) Software, Computer-Assisted Qualitative Data Analysis Software (CAQDAS), Desktop application with cloud-based modules
Data Coverage
Podcast & Audio Data
Social Media Data
News & Editorial Media
Reviews & Ratings Data
Geospatial & Location Data
Consumer & Demographic (B2C) Data
Data Sources
X (Twitter)
Facebook
YouTube
Online News & Editorial Media
Blogs & Independent Publishing
Forums & Community Boards
Review Platforms
Podcasts & Audio Content
First-Party Data Upload
Web Scraping / Crawling
AI/GenAI Type
Natural Language & Conversational AI
Sentiment & Emotion Analysis AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Education & Training
Healthcare & Life Sciences
Technology & Software
Marketing & Advertising
Financial Services & FinTech
HQ Location
North America

Company Info

NVivo is a qualitative data analysis (QDA) software that empowers researchers, academics, and professionals to manage, organize, analyze, and find insights from various unstructured data sources including interviews, surveys, text documents, audio, video, images, social media, and web content. It offers advanced coding, thematic analysis, sentiment analysis, data management, and visualization tools. Recent versions integrate an AI Assistant for summarization and coding suggestions, enhancing efficiency and supporting rigorous qualitative and mixed methods research for individuals and collaborative teams across diverse industries.