Ocean Engine (by ByteDance)

Ocean Engine is ByteDance's comprehensive digital marketing platform, akin to Google Marketing Platform and Meta, primarily serving advertisers aiming to expand their reach across the ByteDance ecosystem in China. It integrates data analytics, artificial intelligence, and creative content production, offering a robust suite of services including intelligent website building, CRM, big data management, advertising creative templates, and intelligent transaction management. The platform leverages vast user data and advanced AI for precise targeting and effective engagement with Chinese audiences across popular platforms like Douyin, Toutiao, and Xigua Video.

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See website
Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

Fueling sustainable growth in China with ByteDance's advanced digital marketing platform.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Media Marketing
3rd SubCat
Social Marketing Management
Tech Category
API, AI, Big Data Analytics, Programmatic Advertising, CRM, Intelligent Website Building
Data Coverage
Social Media Data
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
E-commerce & Retail Data
Search Data
Data Sources
Douyin
Forums & Community Boards
Search Data
Online News & Editorial Media
AI/GenAI Type
Predictive AI & Analytics
Computer Vision AI (Image & Video)
Geographic Coverage
Asia-Pacific (APAC)
Specialized Industries
Marketing & Advertising
Retail & E-commerce
HQ Location
Asia-Pacific (APAC)

Company Info

ocean-engine@bytedance.com

Ocean Engine is ByteDance's comprehensive digital marketing platform, akin to Google Marketing Platform and Meta, primarily serving advertisers aiming to expand their reach across the ByteDance ecosystem in China. It integrates data analytics, artificial intelligence, and creative content production, offering a robust suite of services including intelligent website building, CRM, big data management, advertising creative templates, and intelligent transaction management. The platform leverages vast user data and advanced AI for precise targeting and effective engagement with Chinese audiences across popular platforms like Douyin, Toutiao, and Xigua Video.