OpinionRoute

OpinionRoute provides a platform for market research agencies, combining managed services with proprietary technology (Navigator, CleanID, ResponseID, QC Flow) to streamline survey operations, sample management, data collection, and ensure data quality. They enable researchers to efficiently field surveys, connect with real respondents, and leverage AI for improved operational efficiency and data quality, including automated open-ended coding.

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Vendor Details

Effortless Market Research Technology for Survey Operations and Data Quality.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Asking
2nd SubCat
Text Analytics
3rd SubCat
Tech Category
Platform, Workflow Automation, Data Quality Tools, Survey Programming
Data Coverage
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Healthcare & Medical Data
Data Sources
No items found.
AI/GenAI Type
Natural Language & Conversational AI
Predictive AI & Analytics
Geographic Coverage
No items found.
Specialized Industries
No items found.
HQ Location
North America

Company Info

OpinionRoute provides a platform for market research agencies, combining managed services with proprietary technology (Navigator, CleanID, ResponseID, QC Flow) to streamline survey operations, sample management, data collection, and ensure data quality. They enable researchers to efficiently field surveys, connect with real respondents, and leverage AI for improved operational efficiency and data quality, including automated open-ended coding.