Optimizely

Optimizely is a Digital Experience Platform (DXP) that provides a comprehensive suite of tools for content management, digital commerce, experimentation (A/B testing, multivariate testing, feature experimentation), personalization, and analytics. It leverages AI, including agentic and generative AI, and machine learning, to help businesses orchestrate content, deliver tailored experiences, and make data-driven decisions across websites, mobile apps, and other digital channels. Optimizely aims to unify data from various touchpoints through its Customer Data Platform (CDP) to optimize the entire customer journey.

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Vendor Details

The world's leading AI-powered digital experience platform, empowering marketing and digital teams to create, experiment, and optimize across all customer touchpoints.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Tech Category
Digital Experience Platform (DXP), SaaS, Composable, API-first
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Search Data
Data Sources
First-Party Data Upload
Search Data
Web Scraping / Crawling
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

alex.atzberger@optimizely.com

Optimizely is a Digital Experience Platform (DXP) that provides a comprehensive suite of tools for content management, digital commerce, experimentation (A/B testing, multivariate testing, feature experimentation), personalization, and analytics. It leverages AI, including agentic and generative AI, and machine learning, to help businesses orchestrate content, deliver tailored experiences, and make data-driven decisions across websites, mobile apps, and other digital channels. Optimizely aims to unify data from various touchpoints through its Customer Data Platform (CDP) to optimize the entire customer journey.