Pennebaker Conglomerates

Pennebaker Conglomerates, Inc. is the entity behind Linguistic Inquiry and Word Count (LIWC), a highly respected text analysis program. LIWC analyzes text to provide rich insights into psychological states, emotions, thinking styles, personality, and social concerns based on word usage. It calculates the percentage of words that fall into over 100 psychometrically validated categories, enabling users to understand human behavior and communication patterns. While Pennebaker Conglomerates primarily distributes LIWC for academic and research purposes, Receptiviti, Inc. holds exclusive distribution rights for its commercial applications, extending its use to industries such as hiring, workplace wellbeing, and compliance. LIWC supports various text formats and offers features like dictionary customization, word clouds, graphs, and API integration for advanced users.

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Vendor Details

The gold standard in software for analyzing psychology from language and text.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Text Analytics
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Tech Category
Desktop application, API integration
Data Coverage
Social Media Data
News & Editorial Media
Forum & Community Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Natural Language & Conversational AI
Sentiment & Emotion Analysis AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Education & Training
HQ Location
North America

Company Info

jwpennebaker@gmail.com

Pennebaker Conglomerates, Inc. is the entity behind Linguistic Inquiry and Word Count (LIWC), a highly respected text analysis program. LIWC analyzes text to provide rich insights into psychological states, emotions, thinking styles, personality, and social concerns based on word usage. It calculates the percentage of words that fall into over 100 psychometrically validated categories, enabling users to understand human behavior and communication patterns. While Pennebaker Conglomerates primarily distributes LIWC for academic and research purposes, Receptiviti, Inc. holds exclusive distribution rights for its commercial applications, extending its use to industries such as hiring, workplace wellbeing, and compliance. LIWC supports various text formats and offers features like dictionary customization, word clouds, graphs, and API integration for advanced users.