Vendor Details
Machine learning-driven programmatic mobile DSP for user acquisition & re-engagement.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
Programmatic DSP, Machine Learning (ML) algorithms, Real-Time Bidding (RTB), Proprietary bidder, SDK, Data Management Platform (DMP)
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Geospatial & Location Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Technology & Software
HQ Location
Middle East & Africa (MEA)
Company Info
Persona.ly is a global ad-tech product company and mobile-first Demand-Side Platform (DSP) specializing in machine learning-driven user acquisition and re-engagement solutions for app developers. They offer transparent, performance-driven, and highly targeted campaigns at scale, utilizing proprietary algorithms to analyze millions of ad auctions per second and optimize for deep-funnel in-app events to maximize Return On Ad Spend (ROAS) and Lifetime Value (LTV). Additionally, Persona.ly provides market research sampling solutions, delivering quality data from diverse audiences through their global survey panel.