Plausible Analytics

Plausible Analytics is an open-source, lightweight web analytics platform developed and hosted in the EU. It provides website owners with essential, actionable insights into traffic and user behavior, without using cookies or collecting personal data, ensuring full compliance with GDPR, CCPA, and PECR. Available as a cloud-hosted service or self-hosted solution, it offers a simple, single-page dashboard for clear, real-time understanding of website performance, including visitor sources, goal conversions, and campaign tracking.

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Vendor Details

Simple, privacy-friendly Google Analytics alternative for actionable website insights.

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Pillar
Social Listening & Monitoring
Primary SITech Category
Search Intelligence & SEO
2nd SubCat
AI Search Optimisation (GEO/AEO)
3rd SubCat
Tech Category
Open-source SaaS/self-hosted software, lightweight script (<1KB), built with Elixir/Phoenix, no cookies.
Data Coverage
Behavioral & Intent Data
E-commerce & Retail Data
Search Data
LLM Search Data
Data Sources
Web Scraping / Crawling
Search Data
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Technology & Software
Marketing & Advertising
HQ Location
Europe

Company Info

Plausible Analytics is an open-source, lightweight web analytics platform developed and hosted in the EU. It provides website owners with essential, actionable insights into traffic and user behavior, without using cookies or collecting personal data, ensuring full compliance with GDPR, CCPA, and PECR. Available as a cloud-hosted service or self-hosted solution, it offers a simple, single-page dashboard for clear, real-time understanding of website performance, including visitor sources, goal conversions, and campaign tracking.